Color Psychology

Did you know that colors can impact customers’ purchasing decisions, influence them to feel a certain way, and increase your brand awareness? Choosing your brand’s palette is not just about selecting your favorite colors. Color selection requires a deeper level of insight, research, and strategy. Here are some great statistics on how powerful colors are and what they mean.

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Colors determine 85% of people’s purchase decisions.

- Kissmetrics

Colors have an influence on mood, behavior, and stress level.

- Science of People

Between 62% and 90% of a product’s first assessment is based only on how you perceive its colors.

- Fridge

60% of users accept or reject a product because of its color.

- University of Winnipeg

Colors make your brand 80% more recognizable.

- Jill Morton, Why Colors Matter

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Deeper Meanings of Color

Blue

Trust, loyalty, dependability, logic, serenity, security

Green

Health, Hope, Freshness, Nature, Growth, Prosperity

Pink

imaginitive, passionate, caring, creative, innovative

Orange

Courage, Confidence, Warmth, Creativity, Friendliness, Energy

Red

Power, Passion, Energy, Fearlessness, Excitement

Violet

Wisdom, WEALTH, sPIRITUALITY, Imaginiation, Sophistication

Yellow

Optimism, Warmth, Happiness, Innovation, Intellect

Black

Sophistication, Security, Power, Elegance, Authority, Substance

White

Innocence, Purity, Cleanliness, Simplicity, Pristineness

Brown

Strength, Reliability, Honesty, Nature, Comfort

Grey

neutrality, balance, intellect, sophistication, responsibility

Gold

Luxury, Success, Genorosity, Compassion, Wisdom, Elegance