Did you know that colors can impact customers’ purchasing decisions, influence them to feel a certain way, and increase your brand awareness? Choosing your brand’s palette is not just about selecting your favorite colors. Color selection requires a deeper level of insight, research, and strategy. Here are some great statistics on how powerful colors are and what they mean.

Brand photoshoots have the ability to bring branding to life. Once your branding is complete, having a branded photoshoot is an excellent next step to ensure that your web design and marketing align with your visual identity. This service is an exclusive offer to Whitlee Creative brand clients and involves extensive preparation and planning.

Good typography is truly the way to my heart. Just like ice cream, there are different flavors of fonts. Four of the most common font categories are serif, sans serif, script, and slab serif. Each category has its own unique flair and pairing different styles together adds personality, contrast, and balance to design projects.

Before building a brand, creating a mood board is an essential part of the process and the very first creative exercise I complete for my brand clients. A mood board is a visual representation of a brand's intended aesthetic, style, and overall direction.

SEO is the practice of growing your website’s organic search engine traffic and improving your relevance within your specific industry. Search Engine Optimization is an essential part of your online marketing strategy that is cost-effective and ultimately strengthens your brand’s credibility. Here are 5 simple ways to increase yours.

Your website, its contents, and how it’s designed can make or break your business. Just like a brick-and-mortar storefront represents your business’ physical home, so too does your website represent your business’ digital home.

Just as all brands experience over time, my identity has changed over the years. While pieces of each stage in my branding still resonate with me, I am excited about where I am today and thankful for the progress I’ve made and all that I’ve learned. Here’s a timeline of my business branding starting in 2012.

Whitlee Lusk Creative is now Whitlee Creative. After some life changes, it was time to rebrand and refresh my own website. It has taken months to get here and I’m excited to share all of the updates with you. Here’s a little more about me.