Ways to Increase SEO
SEO = Search Engine Optimization
SEO is the practice of growing your website’s organic search engine traffic and improving your relevance within your specific industry. This practice can increase your site’s visibility and ranking by intentionally adding keywords, optimizing individual pages, building clean links, and creating relevant content. Search Engine Optimization is an essential part of your online marketing strategy that is cost-effective and ultimately strengthens your brand’s credibility. Here are 5 simple ways to increase yours.
Inject keywords into all of your website’s images.
Your viewers won’t be able to directly see this, but the search engine crawlers will. This is a great way to include very specific keyword phrases that your target audience might include when searching for businesses like yours.
Inject descriptions into each individual page of your website and individual blog posts.
Page descriptions won’t be physically visible to your viewers either, but again, these additional descriptions will help search engines find your site easier. If you have a blog, you can also include specific descriptions for each post.
Be intentional about the wording on your website.
Website copy improves your website’s SEO (search engine optimization) so it’s important to use key terminology that relates back to your brand strategy. The more wording and content you include on your website, the more likely your SEO will increase.
Get Google to help out.
You can verify your site with Google Search Engine Console and request that Google indexes your website. These are free services!
Continue to add content to your website.
Keep your website updated and continue to add information, images, and updates to your site. Implementing a blog is also a great way to consistently add content relevant to your industry to your website.
