Kove Interiors
The brand mood for Kove Interiors is focused on a cozy and beautifully decorated home. The main logo design provides a modern and classic personality. The submark design was created for application to social media graphics as well as packaging. A colorful home inspired palette compliments the brand’s array of seasonal decoration themes.
Matthew V. Costanzo, Architect
The brand mood for Matthew V. Costanzo, Architect features Matt’s own architectural work and renderings and is paired with some of his sources of inspiration. The brand’s color palette utilizes a tuxedo black, and ivory, with a pop of color. The main logo design illustrates Matt’s initials and is paired with a masculine typeface for balance. The submark was designed with his renderings and social media in mind. To tie it all together, a mix of classic and masculine typefaces was selected to emphasize his brand’s timeless personality.
Lauren Ross, CRNP
The brand mood for Lauren Ross, CRNP features an array of mental health imagery including services that support its well-being. The brand’s unique color palette was also highly regarded to convey the overall personality of the brand identity. The main logo design includes Lauren’s custom Rorschach ink blot and modern type. This custom submark includes Lauren’s initials intertwined with her Rorschach ink blot. In alignment with the brand’s mood board, her color palette features a unique and modern approach to color to convey brightness and health. A blend of modern and classic typefaces was selected to complement the brand’s identity.
Paul Lell Landscape Architect
The brand mood for Paul Lell combines the landscape architect’s work with inspiring imagery of boxwoods and texture. The brand’s color palette is a spin on primary colors that are deeper and more masculine. The main logo design partners strong typography with a custom illustrated boxwood and planter. The hand-drawn submark and logo variations were designed to work for multiple applications. To align with Paul Lell’s brand vision, a mix of classic and bold typefaces was selected to emphasize his brand’s personality.
Eighteenth Street Orientals
The brand mood for Eighteenth Street Orientals highlights rug patterns and colors as well as interior design elements. Wool and other oriental rug textures paired with pops of color convey the overall personality of their brand identity. The main logo design dates back to when they were first founded and represents the history of the brand. Custom silhouette design of a rug shape and fringe paired with a number mark compliments their updated and evolving brand perspective. While most of their color shines in the handmade rugs they sell, their color palette features neutrals with their main pop of color as fiery orange. A blend of modern, classic, and traditional typefaces is a nod to the types of rugs featured in their shop.
Burn Studio
The brand mood for Burn Studio puts a modern spin on fitness. The brand’s color palette was inspired by a feminine and clean aesthetic to convey a welcoming approach to potential customers. The main logo design features a simple and contemporary style. The unique “B” custom submark was designed to place in multiple applications. To align with Burn Studio’s mood board, a blend of new age and classic typefaces was selected to tie their brand story and personality together.
Unbroken Jewelry
The brand mood for Unbroken Jewelry is modern and feminine, highlighting the owner’s anchor verse, Ecclesiastes 4:12. The main logo design substitutes the traditional letter “o” for the brand’s custom-designed submark. The submark logo visualizes the cord of three strands intersecting to allude to being permanent. The color palette was inspired by metal colors and skin tones. A pairing of new age and feminine typefaces compliments the brand’s overall personality.
Becca Brown Photography
The brand mood for Becca Brown Photography is classically Southern and feminine with vintage touches. Hand-drawn illustrations, beautiful photography, and a subtle yet colorful palette convey the overall personality of her brand identity. The main logo design utilizes clean and classic type and features feminine serifs. The main logo design is paired with a hand-drawn double B monogram to compliment the brand’s mood.
Earthkeeper Yoga
The brand mood for Earthkeeper Yoga is focused on body, mind, and spirit and their connection to the Earth. Wood textures, triangular shapes, and health-focused imagery convey the vision of the brand’s identity. The main logo design features a light and flowing serif type to mimic the motion of yoga. Inspired by the client’s symbolic view of triangles and the free spirit of birds, this submark completes the brand’s overall personality.
Kelly Watson, Realtor
The brand mood for Kelly Watson, Realtor is chic and feminine and is inspired by the realtor’s talent for home design. The main logo design displays a keyhole shape and is adorned with details at each corner. The brand’s color palette is focused on blush pink tones with complementary neutrals. A pairing of a feminine script typeface and a simple sans serif pulls her branding together.
Taylored Treats
The brand mood for Taylored Treats represents all things involving the love of homemade baking. Food textures and bright and airy imagery paired with a soft color palette convey the vision of the brand’s identity. The main logo design highlights baking tools with a hand-drawn script and a modern typeface. The submarks were designed in a circular format for easy application on social media posts as well as labels for custom boxing and packaging of various baked goods.
Landmark Properties
The brand mood for Landmark Properties balances both feminine and masculine elements. Wood textures, home interior and exterior materials, and classic finishes work together to encompass their identity.
Bill Ingram Architect
Since founding his eponymous architecture firm in 1995, Bill Ingram has created countless timeless homes and has had his work featured in top publications. Over the last twenty years, Bill’s work has come to exemplify modern Southern style and he has cemented his role as one of the most important architects working in the South today.
The Thomas Moore Salon
The brand mood for The Thomas Moore Salon is stylistic with natural elements. Wooden texture paired with fun patterns and masculine details convey the overall personality of his brand identity. The main logo design incorporates all aspects of a classic meets naturalistic look. Custom silhouettes of the stylist and styling tools were designed to achieve the brand’s identity.