Lauren Ross, CRNP

SERVICES:

Branding, Custom Watercolor Art, Interior Design Consulting, Print Design, Stationery Design, Web Design

Lauren Ross, CRNP, PMHNP-BC offers psychiatric and psychotherapy services to her patients. Her brand features a Rorschach ink blot. The Rorschach test is a psychological measure where a person’s perception of an ink blot is recorded and psychologically analyzed. There are no two ink blots the exact same and individuals can see and think of many different things when viewing them. Her branding is deep-rooted and inspires Lauren’s practice in mental health.

Full Website Under Construction

Brand Elements

The brand mood for Lauren Ross, CRNP features an array of mental health imagery including services that support its well-being. The brand’s unique color palette was also highly regarded to convey the overall personality of the brand identity. The main logo design includes Lauren’s custom Rorschach ink blot and modern type. This custom submark includes Lauren’s initials intertwined with her Rorschach ink blot. In alignment with the brand’s mood board, her color palette features a unique and modern approach to color to convey brightness and health. A blend of modern and classic typefaces was selected to complement the brand’s identity.