Paul Lell Landscape Architect

SERVICES:

Branding, Signage Design, Stationery Design, Web Design

Paul’s experience as both a Landscape Architect and a Project Manager for Landscape Contractors has developed his keen eye for landscape design and a strong knowledge base of construction methods. Paul’s work reflects his attention to detail, use of authentic materials, and coordination of proper construction techniques. Paul's extensive experience and collaboration with architects, interior designers, contractors, and other specialty trades provide a seamless process from start to finish.

Brand Elements

The brand mood for Paul Lell combines the landscape architect’s work with inspiring imagery of boxwoods and texture. The brand’s color palette is a spin on primary colors that are deeper and more masculine. The main logo design partners strong typography with a custom illustrated boxwood and planter. The hand-drawn submark and logo variations were designed to work for multiple applications. To align with Paul Lell’s brand vision, a mix of classic and bold typefaces was selected to emphasize his brand’s personality.