Eighteenth Street Orientals

SERVICES:

Branding, Creative Consulting, Marketing Collateral Design, Social Media Marketing, Stationery Design, Styled Photography, Web Design in collaboration with Dandelion Marketing

Eighteenth Street Orientals in downtown carries the finest, handmade orientals in the city of Birmingham, Alabama. They have been a part of Birmingham's design landscape for nearly four decades and continue to be the top rug source for residents and designers. Sister and brother duo, Paige Drummond and Jim Howard work with sources throughout the world to curate the best selection of old, new, modern, and traditional rugs. Accompanied by their exquisite selection of rugs, is their expert experience and hospitality.

Brand Elements

The brand mood for Eighteenth Street Orientals highlights rug patterns and colors as well as interior design elements. Wool and other oriental rug textures paired with pops of color convey the overall personality of their brand identity. The main logo design dates back to when they were first founded and represents the history of the brand. Custom silhouette design of a rug shape and fringe paired with a number mark compliments their updated and evolving brand perspective. While most of their color shines in the handmade rugs they sell, their color palette features neutrals with their main pop of color as fiery orange. A blend of modern, classic, and traditional typefaces is a nod to the types of rugs featured in their shop.